+ In a world where conventional definitions of fashion have long dictated the rules of style, a bold and innovative movement has emerged, redefining the very essence of sartorial expression.
We proudly introduce a paradigm shift where the garment transcends its traditional role and becomes the cornerstone of a revolutionary new definition of fashion.
In our vision, "garment" is not merely an extra item of clothing; it is a canvas for self-expression, a medium through which individuality and creativity find their voice. The days of adhering to predefined outfits are over – we embrace the idea that the garment itself is the outfit, and the possibilities are as diverse as the personalities that wear them.
By placing the spotlight on the garment as the focal point of fashion, we encourage individuals to explore, experiment, and push the boundaries of what is considered stylish. Every stitch, texture, and hue becomes a statement, and the wearer becomes the curator of their own fashion narrative.
Our trend is not dictated by industry standards or fleeting fads; it is born out of a desire to empower individuals to express themselves fearlessly. We invite everyone to join us on this transformative journey, where garments become more than just fabric and thread – they become a form of art, a manifestation of personality, and a testament to the beauty of diversity.
Welcome to Ragdoll world where the garment is the new outfit – a world where we defy all norms and set the trend for a fashion revolution that celebrates the beauty of individuality.
“ Once upon a time, in my beloved city Beirut, I discovered my love for design by sewing clothes for my favorite doll. Little did I know, that innocent playtime would shape my entire journey.
As I grew up, so did my passion for design. I ventured into advertising, branding, and even explored interiors. Each step taught me something new, but my heart always longed for the simplicity of where it all began – fashion.
After years of diverse experiences, I found myself back at square one, but this time with a deeper understanding of design. I realized that it's not just about making things look good; it's about telling stories.
I'm on a quest for great ideas, always keeping an eye on emerging trends and innovative approaches. My curiosity, creativity, and empathy drive me in every design project I take on. But my true love lies in fashion.
I believe in fairy tales, especially the ones we wear. Every garment has its own meaningful story, and I'm here to tell it. A good story is not just seen; it's felt, remembered, and worn again. In my world, living happily ever after is not just a dream – it's the belief that a well-crafted garment can tell a story that resonates with people, making every stitch a step towards that happily ever after.”
Roula Traboulsi
“ Once upon a time, in my beloved city Beirut, I discovered my love for design by sewing clothes for my favorite doll. Little did I know, that innocent playtime would shape my entire journey.
As I grew up, so did my passion for design. I ventured into advertising, branding, and even explored interiors. Each step taught me something new, but my heart always longed for the simplicity of where it all began – fashion.
After years of diverse experiences, I found myself back at square one, but this time with a deeper understanding of design. I realized that it's not just about making things look good; it's about telling stories.
I'm on a quest for great ideas, always keeping an eye on emerging trends and innovative approaches. My curiosity, creativity, and empathy drive me in every design project I take on. But my true love lies in fashion.
I believe in fairy tales, especially the ones we wear. Every garment has its own meaningful story, and I'm here to tell it. A good story is not just seen; it's felt, remembered, and worn again. In my world, living happily ever after is not just a dream – it's the belief that a well-crafted garment can tell a story that resonates with people, making every stitch a step towards that happily ever after.”
Roula Traboulsi
